What is keyword research?
The process of finding keywords and phrases which people use in search engine to find something. The ultimate goal of keyword searching is to plan your content in such a way that people find it when they query about something.
Why Keyword research is important?
Keywords are the backbone of SEO. It plays an important role in ranking your website on search engine. It lies in the On Page SEO category.
Keyword researching is an important part of SEO. There are many ways of keyword researching. Some perform keyword researching with search engine and some perform with tools.
In this article we will talk about both techniques and will also share few free tools which will help you t get keywords for your website.
Let’s first talk about tools which can help you to find keywords. Starting from the first tool.
Google keyword planner one of the most effective and best keyword planner exist on the internet. It has so many functionality like it will suggest you keywords, with competition of each word and bidding rate of each word. It has thousands of suggestions for keywords and honestly it really amazes me with google having so much data with this much accuracy.
Another free tool is ubersuggest by famous SEO and digital marketing expert Neil Patel. Uber Suggest not only just provide keyword but so many other functionalities like Website’s SEO score. It also provide number of backlinks your site has. The best thing is it’s free.
Word Tracker another free keyword tool which just not only provide keywords with respect to SEO but also PPC(Pay Per Click ). It also gives you an option to export the list of free keywords. And other suggestions as well. It is a good tool to use.
Another free keyword researching tool which provides best keywords suggestions. This tool just not only provide keyword for google but for other search engines as well like for youtube, Bing, Amazon etc. It gives keywords according to region which is really helpful indeed.
KW finder is also a free tool but you have limited searches in a day and now they have made it compulsory to have an account to use this tool. Although it is easy to make an account but it is a limitation of this tool. Apart from this, it is a good tool to use.
Now we have seen free tools to find keywords. Now to the next step. There is another way of finding keywords which is through search engine. This quite tricky but it is worth trying. Here we go.
When you search for anything on search engine like google, it suggest you few more queries. These are also keywords you can use in your content. These are the top searches. People are also searching this with your keyword. This helps in finding relative keywords and it is a live demonstration of how worthy that keyword is.
There are also paid tools available which are so great to invest. I am going to list few of them here like
These 2 not just only provide keyword tool but so many other functionalities and believe me these 2 are best in the market. They are worth to invest because they provide so much functionality like competitor analysis, backlinking suggestion, Website health score, search engine visibility and list goes on.
What Keywords to Use?
Now we have got so many suggestions about keywords, the main thing is which keyword we should use, with what volume and difficulty. This is easy. All you need to do is to find keywords with low or medium difficulty and with more and more search volume. This is as simple as written here.