Keyword Research: Tools and Techniques

The best keyword research tool
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Learn about keyword research in this article and keyword generator tools

What is Keyword Research ?

The process of finding keywords and phrases which people use in search engine to find something. The ultimate goal of keyword searching is to plan your content in such a way that people find it when they query about something.

Why Keyword Research is important?

Keywords are the backbone of SEO. It plays an important role in ranking your website on search engine. It lies in the On Page SEO category.

Keyword researching is an important part of SEO. There are many ways of keyword researching. Keyword research can be done with search engine and also with Keyword research tools.

Here we will talk about both the techniques. I also have a list of tools which provide keyword research free of cost and will really be helpful.

Here is the list.

1. Google keyword planner

Google keyword Planner
Google keyword Planner

Google keyword planner one of the most effective and best keyword planner exist on the internet. It has so many functionality like it will suggest you keywords, with competition of each word and bidding rate of each word. Google Keyword Tool has thousands of suggestions for keywords and honestly it really amazes me with google having so much data with this much accuracy.

2. Ubersuggest

Uber Suggest
Uber Suggest

Another free tool is ubersuggest by famous SEO and digital marketing expert Neil Patel. Uber Suggest not only just provide keyword but so many other functionalities like Website’s SEO score. It also provide number of backlinks your site has. The best thing is it’s free.  

3. Word Tracker

word tracker
word tracker

WordTracker another free keyword tool which just not only provide keywords with respect to SEO but also PPC(Pay Per Click ). It also gives you an option to export the list of free keywords. And other suggestions as well. It is a good tool to use.

4. Keyword Tool

Keyword Tool
Keyword Tool

Another free keyword researching tool which provides best keywords suggestions. This tool just not only provide keyword for google but for other search engines as well like for youtube, Bing, Amazon etc.

5. KW Finder

KW Finder
KW Finder

KWfinder is also a free tool but you have limited searches in a day and now they have made it compulsory to have an account to use this tool. Although it is easy to make an account but it is a limitation of this tool.  Apart from this, it is a good tool to use.

Now we have seen free tools to find keywords. Now to the next step. There is another way of finding keywords which is through search engine. This is quite tricky but it is worth trying. Here we go.

When you search for anything on search engine like google, it suggest you few more queries. These are also keywords you can use in your content. These are the top searches. People are also searching this with your keyword.

for keyword researching paid tools also exist. I am going to list few of them here like

  1. SEMrush
  2. Ahref

These 2 not just only provide keyword tool but so many other functionalities and believe me these 2 are best in the market. They are worth to invest because they provide so much functionality like competitor analysis, backlinking suggestion, Website health score, search engine visibility and list goes on.

What Keywords to Use?

Now we have got so many suggestions about keywords, the main thing is which keyword we should use, with what volume and difficulty. This is easy. Find keywords with low or medium or low difficulty and with high search volume. This is as simple as written here.  

About the Author: Ali

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  1. Finding keyword is not easy, ask me! But such an informative article, will try different softwares too.

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